Marketing news from Isabel Mansfield

As an enjoyer of social media, I often become buried in my Facebook timeline after opening the app to check a single notification. Recently, something has been interrupting my peaceful scrolls. 

There's been an influx of uncanny photos, including everything from 120-year-old grandmas making Great British Bake Off-level cakes to Jesus-shrimp hybrids. What’s more, all of these pictures have thousands of likes and comments, with sincere messages like “Happy Birthday!” and “Amen!”.