There's no denying that it's more important than ever for businesses to have a strong online presence. A digital marketing strategy can help you reach your target audience, generate leads, and grow your business.
So, what is digital marketing?
Digital marketing is the use of online channels to promote your business. This typically includes websites, social media, search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, content marketing and more. Using these channels allows you to connect with potential customers wherever they spend most of their time online. It can be quick to deploy, adaptable to suit different objectives and allows for granular targeting, making it a great first step in any marketing campaign.
A digital marketing strategy is a comprehensive plan that outlines how a business will use these digital channels to reach its target audience and achieve its marketing goals. The strategy typically includes a range of tactics and activities designed to promote a business, product, or service online.
Why do you need a digital marketing strategy?
Gives you direction: Having a strong digital marketing strategy in place provides a clear direction for your business to follow and achieve your marketing goals. Without a strategy, you could be investing resources in digital channels without understanding how they contribute to your business goals.
Reach your target audience: Digital marketing allows you to target your ads and content to specific demographics, interests and behaviours, meaning your messages will be seen by the people who are most likely to be interested in your products or services at the right time.
Generate leads: A well-crafted digital marketing strategy can help you generate leads that can be converted into customers. This can be done through a variety of channels, such as social media, PPC and email marketing.
Increase sales: Every website relies on traffic. Digital marketing can help you increase your sales by driving traffic to your website, generating leads, and nurturing relationships with potential customers.
Build brand awareness: Creating a consistent online presence can help build brand awareness, helping you stand out from your competitors and establish yourself as an industry leader.
Maximises Return On Investment: Defining your digital marketing strategy allows you to maximise the return on investment by investing in effective channels proven for your target audience whilst reducing spending on channels that are not generating the right results.
Measure results: Digital marketing is one of the most measurable forms of marketing. You can track your results using a variety of tools, such as Google Analytics. This helps you understand what is working and what isn't so you can make adjustments to your strategy.
Digital marketing campaigns can vary widely in their approach and tactics, allowing businesses to tailor their strategies to their specific needs and preferences. However, despite this diversity, most digital marketing campaigns follow a similar planning and implementation framework. Here's what you'll need to do:
Define your goals: What do you want to achieve with your digital marketing strategy? Are you looking to increase brand awareness, generate leads, or increase sales? Once you know your goals, you can start to develop a strategy that will help you achieve them.
Identify your target audience: Who are you trying to reach with your campaigns? Your research should focus on factors like demographic makeup, purchasing behaviours, and content preferences. Understanding your target audience will help you tailor your messaging and choose the right channels to reach them.
Competitor research: Understanding your competitors and their strategies can help identify opportunities where you can differentiate yourself.
Choose the right channels: We've mentioned the many channels that are involved in digital marketing. Every business is different, so what works for some may not work for others. Identifying which channels suit your business is essential for successful results.
Create engaging content: Your content will attract and engage your target audience. Once you've established your goals, audience and marketing channels, you're ready to create engaging content. This could be in the form of blog posts, social media posts, PPC ad creative, newsletters, and much more.
A well-crafted digital marketing strategy can be a powerful tool for businesses of all sizes, but creating one can be a daunting task. At Eyeweb, we create custom digital strategies tailored to your business goals. Contact our team today to find out how we can help.